Ever been curious about the spirit and science behind all those Hed Cycling wheels you see at triathlons? We talk to Hed Cycling CEO Anne Hed about the company’s start, her late husband Steve’s penchant for innovation, and her priorities for this Minnesota business. Along the way, Anne tells us a little bit about her own triathlon career, which includes 14 ironman races. She also shares stories about product development and the pros who have been Hed supporters beginning in the 1990s with a young rider named Lance through to the 2016 US women’s track cycling team. Some of the most notable current Hed riders include powerhouse female triathletes Gwen Jorgenson, 2016 Rio gold medalist, and Danielle Ryf, 2015 Ironman champion.